as we were hanging the clothes, i surveyed the failed 2008 summer growing project. the issue was that i wasn't watering the plants everyday. the soil tends to dry up rather fast in those containers. i tried not to accept the guilt being projected by those dried up plants.
this morning we went to a total of 2 stores before purchasing a washer/dryer combo unit. in terms of research, i went to my fav site www.consumersearch.com where they aggregate all reviews into a tidy recommendation. this website allows me to access the work generated and studied by maximizers yet i spend very little time thinking about it and thereby permits me to maintain my satisficer status.
ok, so here's the scoop on what i'm talking about: Barry Schwartz wrote a book called The Paradox of Choice in which he "argues the controversial thesis that eliminating consumer choices can greatly reduce anxiety for shoppers."
i'm sure GR will correct me on this but basically because there's so much choice and options available that people understand this truth and seek to find perfection in their purchases; these people are maximizers.
Schwartz's position is that satisficers realize there are lots of options out there but are happier because they purchase items without the worry that they're missing out on some good deal.
and i'm pretty happy with our purchase made with very little investment of my time.
here's a video of him giving at talk at TED
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